In truth, manufacturers have been locked in a decade-long race for their lives as the camera product-cycle shrank from years to months and the race to ever-greater numbers of megapixels dominated the development and consumption subcultures. But now we find ourselves at a plateau of sorts. The megapixel race is largely over. Cameras are actually sticking around on the market long enough for people to actually wear them out. Perhaps the paradigm is shifting back to a development pace we used to see with film. Perhaps it’s time for some real innovation to re-enter the equation.