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A Studio Photographer’s Review of the Sony a7R IV

Since the release of the Sony Alpha series of cameras back in October of 2013, Sony has been on a steady pace to take over the professional camera market. But that steady takeover has come with a lot of releases. Nearly six years later, ten different came

via LensRentals Blog: https://www.lensrentals.com/blog/2019/10/a-studio-photographers-review-of-the-sony-a7r-iv/

Since the release of the Sony Alpha series of cameras back in October of 2013, Sony has been on a steady pace to take over the professional camera market. But that steady takeover has come with a lot of releases. Nearly six years later, ten different cameras have been released into the Alpha series. With that many released, the burden of product development has hit the wallets the hardest. Even still, it’s hard to debate the incredible product that Sony is producing, especially when looking at the competition. So today, we’re going to look at the latest and greatest from Sony’s busy release cycle, the Sony a7R Mark IV.