Adobe Wants to Help Authenticate Your Photos. What Should Photographers Think?

Adobe Wants to Help Authenticate Your Photos. What Should Photographers Think? – PhotoShelter Blog

At Adobe MAX 2019, Chief Product Officer Scott Belsky announced the Content Authenticity Initiative – a nascent and ambiguously defined way for attribution to travel with an image and allow consumers to know, in the words of Adobe VP Dana Rao, that “the c

via PhotoShelter Blog: https://blog.photoshelter.com/2019/11/adobe-wants-to-help-authenticate-your-photos-what-should-photographers-think/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+PhotoshelterBlog+%28PhotoShelter+Blog%29

Adobe’s motivation for addressing this problem seems sincere, and they undoubtedly have many smart people thinking about the issue. Hopefully they will be able to persuade a critical mass of companies to join the initiative and develop and deploy the technologies needed to make it a success.