Trust in visual content is quickly eroding. Technology can help by enforcing authenticity, authorship, and integrity. But only if everyone agrees.
Out of six senses, vision is, by far, the one we trust the most for critical information. Studies show that if receiving conflicting information from our senses of sound and touch, for example, vision is always the sense we rule correct. It is our primary source of trust. If we see it, it exists. If not, it might not be real. If we can no longer believe what we see, our world will be torn apart.
“Sometimes it’s gratuitous for the media to show images of death,” McBride said. “But sometimes it’s absolutely the most responsible thing journalists could do. Europe is in the midst of a dramatic, historical moment that will forever alter its future. The migration of refugees from the Middle East will change the continent’s identity. The image of this drowned Syrian boy is about so much more.”