According to a recent study, over 63% of Americans say they often come across fake images online. Whether those images are truly faked or perceived as such, the damage is done. We are rapidly losing trust in what we see, our evolutionary number source of information. If this trend continues, photography and video will soon be seen as purely artistic mediums, alongside painting or sketching. Adobe, with its year-old initiative, the Content Authenticity Initiative, plans to combat this trend and recently displayed how.