Online Auteurs Hardly Need to Be Famous

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From the New York Times:

On his computer screen, Jake R. Sanowski scrutinizes a short video of a baby eating its first pickle. Next is a skit of a woman getting drunker over the course of a meal at which, it turns out, her dining companion is a dog. That is followed by a clip of a band playing a song, but the lighting is so dim that the screen is nearly black. “I feel really bad for it,” Mr. Sanowski said.

Here.