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In Orlando, Sentinel photographer Sara Fajardo asked Zell at the staff meeting for his views on “the role journalism plays in the community, because we’re not the Pennysaver, we’re a newspaper.”
Zell, standing at a podium, responded, “I want to make enough money so that I can afford you. You need to in effect help me by being a journalist that focuses on what our readers want that generates more revenue.”
Fajardo told Zell that “what readers want are puppy dogs,” presumably referring to soft feature stories. She added, “We also need to inform the community.”
Zell shot back: “I’m sorry but you’re giving me the classic, what I would call, journalistic arrogance by deciding that puppies don’t count. . . . What I’m interested in is how can we generate additional interest in our products and additional revenue so we can make our product better and better and hopefully we get to the point where our revenue is so significant that we can do puppies and Iraq.”
As he finished his remarks, he stepped back from the podium and muttered the obscenity.
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