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Leading buyers, top designers and fashion media types converge here to see hundreds of garments from dozens of designers which then go on to help set the trends for the following season.
Among them are hundreds of photographers; some commissioned by high-end life-style magazines, who make their living out of traveling from country to country, and cat-walk to cat-walk for Vogue or Marie Claire; others from picture agencies and the London papers.
I’ve shot the last two London Fashion Weeks with journo Jacqueline Maley for the Sydney Morning Herald’s Essential section, and as someone who wears the same shirts until I put holes in them or the buttons fall off, working with this lot didn’t come naturally.
The most sought-after picture in cat-walk photography is a long-lens shot, straight down the middle of the runway, sharp on the model, with the depth-of-field dropping the background slightly out of focus, with the clothes horse looking straight at or over you. It’s a vertical, tight picture that shows off the dress, as that’s what it’s all about – the dress.
Check it out here.