What you are seeing is not an actual scene but something more like a video collage. Imagine the famous “bullet time” scene from “The Matrix” — Keanu Reeves is suddenly frozen in time, and the camera revolves around him as he dodges bullets — only instead of using still cameras, as they did in “The Matrix,” the filmmakers used 200 of Toshiba’s Gigashot HD camcorders, mounted on a circular rig. This technique of looping and layering, dreamed up four years ago by Mitch Stratten, who directed the ad and calls the approach “timesculpture,” has never been used before.
