Chris Jordan – Running the Numbers « The PhotoBook

The ability to visual changes is a central issue for Chris Jordan when had attempted to grasp and illustrate the environmental issues of waste. He was finding there was not an effective way to actually visualize what was occurring. It is difficult to comprehend the relationship between being an individual consumer and what the potential accumulation of that consumption might actually look like. Thus he created a series of images based on using individual objects, that when compiled into a larger image in conjunction with an identifying caption, could help us understand what the Big Picture might look like. That at the core is what his recent book Running the Numbers, an American Self-Portrait is attempting to help us comprehend.