The last two months or so has been a wild ride at Luma Labs, the camera accessory company that I’m a co-owner of with Greg Koenig. To give a bit of background, we launched our company with an improved camera sling last year called the Loop to a warm reception. It did well and was a great product, but we knew it could be better. So we dug in, did our homework, and came up with a second-generation Loop that improved on every single aspect of the original, including having a bad-ass new connector that took a lot of collaboration and design work to come up with.