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via Time: http://lightbox.time.com/2011/10/04/inside-the-mind-of-a-master-photo-editor/#1
Kathy Ryan, the Director of Photography at The New York Times Magazine, is famous for cross-assigning—hiring a war photographer to shoot celebrities, or commissioning a large-format landscape photographer to capture news close up. In 2008, Ryan asked photojournalist Paolo Pellegrin to create the Times Magazine’s annual Great Performances portfolio, which offered an intimate look at celebrities who are often highly controlled by publicists. When the U.S. invaded Iraq in 2003, Kathy’s news instincts led her to look into a larger, more global view of refugee camps. She sent Simon Norfolk, a large format, landscape photographer, to record displaced people in three different countries with his 8×10 camera. Any number of photojournalists could have executed that assignment, but Simon’s unique eye found incredible detail in each of those scenes, and distinguished the work from other news pictures.