Patagonia Catalog Winter 2011

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The Daily Edit Interview – Patagonia Catalog Winter 2011 – A Photo Editor

Heidi Volpe interviews Patagonia photo editor Jenning Steger. Heidi: What a bold move to put a spread photo by Oskar Enander in the catalog, was that a hard sell since the rider isn’t one of your ambassadors? Jenning: No because the photo is so stellar it

via A Photo Editor: http://www.aphotoeditor.com/2011/11/22/the-daily-edit-interview-patagonia-catalog-winter-2011/

We rarely set up shoots, of course this varies per project and purpose of shoot and image needs. If we do offer an up-front photo contract we get a general who, what, where, where, why from the photographer, and then supply a basic shot list, art direction and product. From there we let the photographer run with it and embrace their creative eye.