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This afternoon the filtered smartphone app became more than that, launching web profile pages for its computer inclined users.
via The Atlantic: http://www.theatlanticwire.com/technology/2012/11/instagram-no-longer-just-smartphone-app/58711/
The idea of Instagram on the Internet appeals to users, since it’s much easier to navigate on a big screen, than on a little one. And pictures look better on a computer than on a phone