The photos might disappear but the battle is real | Kaptur

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by

Trent
in

The photos might disappear but the battle is real

The battle of the ephemeral photo is heating up. At stake is the control of the 500 + million photos exchanged daily on Snapchat, more than Facebook and Instagram combined.

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What ephemeral offers and that is extremely appealing to brands and advertising is it high level of engagement. Since the photo disappears forever after 10 seconds, you have to pay attention to it.