Juxtapoz Magazine – Pulp Drunk: Mexican Pulp Art from 1960’s-1970’s @ Ricco/Maresca, NYC

An awesome show at Ricco/Maresca in NYC, one that we think Juxtapoz readers will love. From the gallery: Post-war America saw the rise of the erotic pulp paperback novel covers. The objective of these covers was to lure in potential buyers with the promise of sex, suspense and drama. Simultaneously, a similar type of book and marketing strategy was being developed in Mexico.” This brand of novel included racy cover art designed to attract and entice consumers; yet the differences in the subject matter being peddled to consumers was vast. While Mexican pulp covers did celebrate sex as much as their American counterparts, they also threw in violence, sci-fi weirdness, psychedelia, murder, and crime, often opting for scenes that depicted the blatantly bizarre rather than soft core smut.