NPPA EyeTrack Research Methodology: Gathering Photographs, Perspectives, Opinions, Comments, And Data
We had big questions as we started our research on photojournalism funded by the National Press Photographers Association back early in 2014: What are people drawn to in a photograph? How long do they look? Do they read captions? How do they perceive qual
There were five elements to the testing, including eye tracking with an invisible, infrared camera that captures the gaze of the eyes, ratings for quality and the likelihood that a photograph might be shared, a test asking participants to guess the source of a photograph and an exit interview.