How Facebook Deceives Advertisers And Publishers Not Once, But Twice | Observer

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Shame on Me: Facebook’s Move to Deceive Advertisers and Publishers a Second Time

Facebook isn’t naive–they are Machiavellian. They know that this correction is coming in terms of how agencies, marketers, and brands spend their money on consumer facing technology companies…

via Observer: http://observer.com/2015/04/shame-on-me-facebooks-move-to-deceive-advertisers-and-publishers-a-second-time/

Journalists believe the social media marketing myth because they have to, otherwise they’re afraid they think they’ll look obsolete to their colleagues. They’re also afraid of pissing Facebook off since its such an enormous source of traffic for them.

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