Marcus Bleasdale: When Photography Campaigns for Change – NYTimes.com

I think we have to be targeted. Sometimes the most effective thing is to be on the front page of The New York Times, and sometimes the most effective thing is to put several photographs in front of three people in the world. You just have to choose those three people and put your case to those three people, and that can be a lot more effective than putting it on the front cover of The New York Times.