How the Fujifilm X-Pro2 Was Designed for ‘Decisive Usability’

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How the Fujifilm X-Pro2 Was Designed for ‘Decisive Usability’

Digital cameras are notoriously difficult to design and get right. Where do you start? Who is the customer? What features do you include on the camera?

via PetaPixel: http://petapixel.com/2016/08/02/fujifilm-x-pro2-designed-decisive-usability/

If you take a look at Fujifilm’s history of cameras, you get a sense of a company that sees photography not only as a technological endeavor but also an artistic one