Report: Video isn’t as popular with viewers as it is with advertisers

Report: Video isn’t as popular with viewers as it is with advertisers – Poynter

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via Poynter: http://www.poynter.org/2017/report-video-isnt-as-popular-with-viewers-as-it-is-with-advertisers/445194/

Readers spent nearly two times more time looking at longform content (text posts with more than 1,000 words) than they did the average post. Online video, by comparison, was viewed three-tenths less than the average post. Slideshows, meanwhile, were viewed slightly more (three tenths) than the average post.