Reclaiming Femininity: “When Can We Stop Performing?” | Time.com

As part of a series, TIME speaks to five pioneering photographers who are bending the rules of self image, sexuality and exploitation. For the final week, we take a dive into the hyper-feminine, saccharine world of Mayan Toledano. She discusses how military service shaped her sense of womanhood and why feminist branding is as important as the message within.