Publishers are desperately pivoting to video—but they should be standing up to Facebook — Quartz

Whether social-media users actually want to watch the kinds of videos that Facebook rewards is beside the point. “What these people are talking about isn’t even actual traditional worthwhile video,” Silvia Killingsworth at The Awl writes, without any mercy at whatsoever. “It’s a box with a play button on it just begging you for a click. It’s a glorified powerpoint presentation—slides, essentially, with words and pictures that flash and Ken Burns around the screen, sometimes with a shaded overlay.”