The secret cost of pivoting to video – Columbia Journalism Review

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The secret cost of pivoting to video

Mic’s website audience is tanking by millions of readers a month—and if it continues, it just may save online journalism. That’s because Mic is another example of the cautionary tale set by publications that pivot to video. The strategy, which came int

via Columbia Journalism Review: https://www.cjr.org/business_of_news/pivot-to-video.php

Hundreds of journalists have lost their jobs while shiny-object-chasing publishers are no closer to creating cohesive video strategies to replace the traffic those writers were producing. Publishers who pivoted to video have forfeited the majority of their hard-won native audiences in only a year of churning out undifferentiated, bland chunks of largely aggregated “snackable” video. That’s no one’s idea of success

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