ImageBrief is Dead. Is Their Low-Balling Business Strategy to Blame? | PDNPulse

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ImageBrief is Dead. Is Their Low-Balling Business Strategy to Blame? | PDNPulse

ImageBrief let photo clients crowd-source their image needs, and outraged photographers’ groups from the start. What will imitators learn from its demise?

via PDNPulse: https://pdnpulse.pdnonline.com/2018/03/imagebrief-dead-low-balling-business-strategy-blame.html

Photographers who tried to fill briefs like Reebok’s took on the risk and expense of shooting assignments, but with no guarantee of making a sale.

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