New study analyzes what’s driving the explosion in user-generated videos and hybrid photo-videos – Kaptur

Consumer video sure ain’t what it used to be. The category now includes numerous variations, ranging from full-length to short-form narratives, plus what could be called “phodeos”: hybrids of photos and videos such as Boomerang clips, Instagram Stories, and even the (now venerable) GIF animations. Due in large part to these new options that free consumers from the “one (huge) size fits all” straightjacket of the past, motion imaging is more popular now than ever.