50,000 new visitors to cartoonist’s site results in an extra 23 books sold

Cartoonist Lars Martinson submitted the first installment of the Kameoka Diaries to Reddit. As a result, his website, which gets about 100 visitors a day, had 48,342 visitors in a single day. He thought he might sell a couple hundred more ebooks than usual because of the new influx of visitors. That was a gross overestimate.