Death by a thousand likes: How Facebook and Twitter are killing the open web – Quartz

“Go where the readers are” is what publications whistle to themselves as they slink by the graveyard of their inflexible or unlucky brethren. “Go where the readers are” is what they whisper to themselves as they quiver before the mercurial platform gods, waiting to find out if they’ll be cherished or crushed. And it does make a certain amount of sense to go where the readers are, because that’s where all the attention is. But it will cost you.