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Are they leading the race to the bottom?
via Medium: https://medium.com/vantage/magnum-s-square-print-sale-d70b659565ea
This is why it’s troubling to see Magnum selling prints for a hundred bucks each. Here’s the link. True, the prints are small and the printing process itself is fairly inexpensive, but the business model, sell a lot and make a little on each, is more suited to a fast-food outlet, not a fine art agency.