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“Tip Jar,” is exactly what it sounds like. Vimeo users can invite viewers to make donations and get 85 percent of the cash (Vimeo takes 15 percent, in part to cover transaction costs. In comparison, Kickstarter takes five percent). The second and more exciting feature is a “pay-to-view” setup which will allow users to charge viewers for access to content, customizing the parameters to suit their needs