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Ads alone are proving inadequate, and in the next several weeks, some publications are expected to take the plunge by erecting pay walls.
Link: https://www.nytimes.com/2009/12/28/business/media/28paywall.html
Newspapers, including this one, are weighing whether to ask online readers to pay for at least some of what they offer, as a handful of papers, like The Wall Street Journal and The Financial Times, already do. Indeed, in the next several weeks, industry executives and analysts expect some publications to take the plunge.