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Trust in visual content is quickly eroding. Technology can help by enforcing authenticity, authorship, and integrity. But only if everyone agrees.
via Kaptur: https://kaptur.co/can-visual-content-remain-trustworthy/
Out of six senses, vision is, by far, the one we trust the most for critical information. Studies show that if receiving conflicting information from our senses of sound and touch, for example, vision is always the sense we rule correct. It is our primary source of trust. If we see it, it exists. If not, it might not be real. If we can no longer believe what we see, our world will be torn apart.