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Lens Rentals | Blog

Here are the staff picks for their favorite gear of 2018. This list is compiled of only gear released in 2018, and attempted to limit each item to only two selections. As a reference to some of the most popular new products of 2018, here are the most popular new product rentals of 2018 —

Lens Rentals | Blog

Since its introduction 1950, Photokina has taken the title as the largest trade show related to photography in the world. This biennially held trade show takes place every two years in Cologne, Germany and brings in nearly 200,000 people for each event. With it transitioning to an annual show starting next year, many have said that this year was the last year of Photokina in its glory. And perhaps as that last biennially, brands from all areas of the photography industry took this past week as an opportunity to show their cards, and give us some pretty incredible product announcements to be trickled out in the next six months or so.

Zeiss ZX1 hands-on pictures and interview – sonyalpharumors sonyalpharumors

The new Zeiss ZX1 is in many ways a very bizarre camera. But what I like about it is that Zeiss definitely did think out of the box!  Integrated Lightroom, direct internet connection, large touchscreen operations, 512GB SSD and minimalistic design. I sincerely thanks Zeiss for trying to find new ways to re-think a camera. Maybe Sony can take 1-2 ideas from Zeiss? I would love to be able to run apps like lightroom on my camera and send the photos directly to my google backup or Flickr account!

Here are the major camera announcements from the 2018 Photokina show – Nikon Rumors

Here are the major camera announcements from the 2018 Photokina show:

Zeiss ZX1 – this is the camera Leica should have announced at Photokina – Leica Rumors

Zeiss just announced a new ZX1 full frame camera with 36MP, 35mm f/2 fixed lens, EVF, 4.3″ screen, aluminum body, integrated Lightroom and 512 GB internal memory (full specifications available here):

Zeiss announces the ZX1 full frame fixed lens camera – sonyalpharumors sonyalpharumors

As expected our rumors about this camera were 100% accurate. Zeiss today announced the new ZX1 fixed lens camera and here are some key specs:

Dear Panasonic: A Plea from a Photojournalist

It’s not often camera news puts dread in my heart, but Panasonic’s full frame announcement felt like watching CNN at its most doom-laden. The future, suddenly, does not seem so bright for us Micro Four Thirds (M43) shooters.

Fujifilm’s Next GFX is a 102MP Medium Format Mirrorless with PDAF, IBIS, 4K

It will also be the first medium format digital camera to feature in-body image stabilization, allowing photographers to capture sharper ultra-high-resolution photos while shooting handheld.

Fujifilm GFX 50R is a 51.4MP Medium Format Rangefinder-style Mirrorless

Inside the GFX 50R is a 51.4-megapixel G Format 43.8×32.9mm CMOS sensor with an ISO range of 100-12800 (expandable to 50-102400) backed by an X-Processor Pro image processing engine. The camera supports Fujifilm’s popular Film Simulation modes that can simulate the company’s popular film stocks, including Velvia, Provia, and Acros.

I’m Back’s Digital Backs for Old 35mm Cameras Are Now In Production

The I’m Back digital back for old 35mm cameras generated a huge amount of hype back in October 2017, but its first Kickstarter campaign fell short. The second attempt successfully funded, though, and now the product has entered production in Hong Kong.

Apple Unveils the iPhone XS and XS MAX: Smart HDR and Bokeh Slider

It allows you to adjust the photo’s depth of field after it’s captured from f/1.4 to f/16. You’ll be able to see the depth of field and bokeh change before your eyes as you use the slider.

Fujifilm GFX 50R Leaks: The Cheapest Digital Medium Format Ever?

Photo Rumors is hearing that the price of the camera will be around $3,600. It suggests that the rumored price discrepancy could be explained by the price tag with and without a bundled kit lens.

Canon Unveils the EOS R, Its First Full-Frame Mirrorless Camera

Canon has officially unveiled the new EOS R, the company’s first full-frame mirrorless competitor. The announcement comes just two weeks after Nikon revealed its first full-frame mirrorless system, the Z Series.

Canon’s Full Frame Mirrorless EOS R(evolution) is here! – Newsshooter

Yes, it’s finally here, the Canon EOS R mirrorless full frame camera. The Canon EOS R is somewhat late to the game with Sony, Panasonic & Fujifilm all making mirrorless models. Canon does have the EOS M line of cameras but they have never appealed to many in the same way as those offered from the other brands.

Phase One Unveils the 151-Megapixel XF IQ4 Camera System

Both of the 150MP backs feature a 151-megapixel backside-illuminated (BSI) sensor for “unprecedented image quality in detail” — “a world first in full frame medium format photography,” Phase One says.

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