The F STOP » Professional Photographers Discuss Their Craft » Article Archive » Jono Rotman

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The F STOP » Professional Photographers Discuss Their Craft » Article Archive » Jono Rotman: “The ad agency, Clemenger BBDO, hired photographer Jono Rotman to help them promote New Zealand’s policy of providing free, universal healthcare. Their concept was quite simple—an image of nude bodies arranged to form the shape of the island nation.”