I make no apology for the lovefest review to follow. The tools we use make or break us, and I have been working with this digital stuff for a long time, always looking for ways to get back to the comfortable metaphors I grew up with in the wet darkroom and with film. Aperture 3.0 incorporates a lot of that tradition while providing all the latest technology to actually make me more efficient. Yes, they feature me in a nice video of how I use it, and that’s great, but seriously, my motivation for participating in beta testing and marketing is that I am just looking for the best tool to solve my problems. When I find something like Aperture I want it to succeed so I’m pushing hard for people to try it.
Link: DOUG MENUEZ 2.0: GO FAST, DON’T CRASH