Tag: Eddie Rocco

Eddie Rocco’s rock ‘n’ roll photos, taken in the 1950s and early 1960s for magazines like Sepia, Hep and Rhythm and Blues, seem to have had one aim: to let the good times roll. Not for him the brooding pose, the soulful gaze, the glimpse into the inner life of the creative artist. His was an aesthetic of action: hips swinging, pipes roaring, fingers popping, taffeta crumpling. Even when his subjects were lying down, as in his shot of the Carolina fireball Esquerita recumbent at a Texas diner (slide 2), they’ve got bounce by the ounce.