Tag: Shana Novak

The Image of American Hyperbole Amid the seeming death throes of retail, Kmart has a message for the masses: “Life is ridiculously AWESOME.” via The New Yorker: http://www.newyorker.com/culture/photo-booth/kmart-image-of-american-hyperbole Recently, trawling Instagram, I happened upon a picture captured by the still-life photographer Shana Novak, of the big-box chain Kmart’s recently redesigned plastic bag. The bag, pristinely…