Revolutionizing Photojournalism, Again

Lubell, who joined Magnum in 2004 and assumed his post in 2006, came from a background in private equity. He describes his idea to sell the prints as “the 101 of business.” Magnum, he says, was a strong brand but had limited funds, and the changing media landscape — which involved dwindling photo assignments and a diminished licensing business, once Magnum’s traditional revenue streams — spelled “a perfect storm” for the organization. So Lubell looked around the co-op, he says, and asked himself, “What are the opportunities here?”

Link: Revolutionizing Photojournalism, Again – ARTINFO.com

via: A Photo Editor – Magnum’s Turnaround Business Plan