A Photo Editor – VII Magazine – Photojournalism Transitions From Supplier To Publisher

VII Magazine – Photojournalism Transitions From Supplier To Publisher – A Photo Editor

I think most people will agree that if photojournalism is to survive the media revolution the innovations will need to come from the photographers and agencies, because the magazines that used to support them have run out of gas. The only hope really is e

via A Photo Editor: http://www.aphotoeditor.com/2010/07/14/vii-magazine-photojournalism-transitions-from-supplier-to-publisher/

I think in some very important ways VII The Magazine is a reaction to what has happened to our industry over the last few years. Photographers have always been seen as “suppliers” (the traditional role of editorial photographers, one or two rungs up the ladder from stationers and utilities but suppliers nonetheless) to the print world. A big question now seems to be who is left to supply and why should we remain dependent on the whims of a dinosaur industry. The question VII asked is why not become publishers and control their own destiny? Obviously the answer to that is VII The Magazine. This is a huge shift in the role of the photographers and the agency that opens up a whole new world with all the possibilities of originating and distributing.