When the medium becomes the message (Conscientious)

I sometimes get an email with a link suggestion and a comment along the lines of “these photos are great, they use [add your favourite process here]”. I don’t care much about the process when looking at photography (unless the process is an integral part of the photography, which is almost never the case). What I mean by that is that whatever it took to produce a photograph does not determine whether the result is good or bad.

Check it out here.