Kodak Sees a ‘Very Real Resurgence for Film’ | Gadget Lab

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Kodak Sees a ‘Very Real Resurgence for Film’

Thought film was dead? Far from it. In an interview with the British Journal of Photography, Kodak’s US marketing manager of pro film Scott DiSabato said that sales of color film are steady, and that black and white is “doing extremely well.” He sees it a

via WIRED: http://www.wired.com/gadgetlab/2010/09/kodak-sees-a-very-real-resurgence-for-film/

DiSabato and the Kodak techs realized that most film is scanned at some stage in a photographer’s workflow, so they made it scanner friendly. Contrast was lowered to better allow the scan to capture the full range of tones, and the color gamut “is not pumped up so much that it begins to compete with some of that tonal information.”