VII Photo and Canon: Finding new ways of reaching new audiences

“All the photographers at VII have been working with Canon gear for many years,” VII Photo’s managing director Stephen Mayes tells BJP. “In the past, we’ve always focussed on the EOS gear because that’s the stuff they mainly used. But then these smaller cameras started emerging – cameras with new extended capabilities. We started asking Canon if they were available and could be used. Canon said: ‘Sure. What does the photographers want to use them for?’ and that’s how it blossomed. The photographers say they use the cameras in different ways.”

Link: VII Photo and Canon: Finding new ways of reaching new audiences – British Journal of Photography