For DecorMyEyes, Bad Publicity Is a Good Thing –

A Bully Finds a Pulpit on the Web

Vitaly Borker welcomes customer complaints, saying they vault his business higher in Internet search results.


“What the hell am I supposed to do with these glasses?” she recalls Mr. Russo shouting. “I ordered them from France specifically for you!”

“I’m going to contact my credit card company,” she told him, “and dispute the charge.”

Until that moment, Mr. Russo was merely ornery. Now he erupted.