How do you avoid making a cliché? – Picture Editor : Mike Davis

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Avoiding clichés requires one of two things: An original approach or an unexplored subject matter and ideally, both. In other words, figuring out a new way to make pictures of a tried and true subject is one way. This usually means telling a specific, dynamic story. The other is to discover or conceive of a subject that hasn’t been trampled to stereotype. Do both and you’re a genius.