Jonathan Blaustein talks with Jörg Colberg of the blog Conscientious about using art to change the world. Jonathan Blaustein: I wrote a long article recently about my trip to Reno, and you pulled from it a particular question and posted it on Conscientiou
All right. I think the first thing is, a lot of the talking that’s going on online is about artists using their skill sets for social media and promotion. That’s the first thing. There is very little talk (or maybe I’m just missing all that talk) about what you’re talking about. You know, how artists can use a variety of skill sets to expand the reach of their work. Expanding the reach of their work doesn’t seem to get beyond making sure that more people see it to potentially buy a book or buy a print. I could be mistaken, but that’s something that I’ve been rather critical of, more and more. Social media is really just about blanket promotion, because, in theory, it could be about exactly what you’re talking about. Reaching more people, and talking about the work, and what’s behind the work, and how what is behind the work has connections to all these other things that go on in non-artists’ lives.
