Sony's new SLR adds heft to full-frame market | Underexposed – CNET News.com

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That Sony is willing to tackle the difficult economics of the full-frame SLR market with its new Alpha provides further evidence that Sony is serious with its SLR push.

“This year, Alpha will proceed to its main stage,” Katsumoto said. “We will address the whole spectrum of digital SLR segments this year ranging from entry-level to flagship.”

Full-frame cameras can offer greater sensitivity for a given megapixel count because individual pixels are larger and gather more light. Sony’s flagship Alpha, with 24.8 megapixels, puts pixel count in the driver’s seat. In contrast, Nikon’s 12-megapixel D3 emphasizes bigger pixels with good low-light performance.

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