Flickr’s Engagement Problem

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by

Trent
in

Flickr’s Engagement Problem May Be Too Big for Even Marissa Mayer

People are already begging Yahoo’s new CEO Marissa Mayer to make Flickr awesome again. The only way to do that is to fix its engagement problem.

via WIRED: http://www.wired.com/gadgetlab/2012/07/gadgetlab_071812_flickrengage/

No matter what kind of upgrades its team rolls out, Flickr can’t be “awesome again” as long as it’s a ghost town. It’s not that Flickr needs more features, per se. It’s not going to take off thanks to a great lightbox, or brilliantly displayed EXIF data, or amazing slideshow features. Those things are nice. But what makes it awesome is people.