Hasselblad Partners with Sony to Launch Luxury “Lunar” Mirrorless Camera; Plans Full-Frame DSLR in Next Year

Link: PDN Pulse » Blog Archive » Hasselblad Partners with Sony to Launch Luxury “Lunar” Mirrorless Camera; Plans Full-Frame DSLR in Next Year

If you thought Hasselblad only designed medium-format cameras for professionals, you are mistaken. At a standing room only press conference at photokina in Germany today, the company announced it had formed a partnership with Sony and would begin producing an “ultimate luxury” mirrorless, interchangeable lens camera called Lunar.