Buzzfeed’s Sponsored Stories Stink in Infringement Smell Test

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Trent
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Buzzfeed’s Sponsored Stories Stink in Infringement Smell Test

Like many online media outlets, Buzzfeed is moving toward the so-called “sponsored stories” advertising model — a blending of advertising and editorial content placed smack dab in the content stream. But 6-year-old Buzzfeed, whose motto is to capture the

via WIRED: http://www.wired.com/threatlevel/2012/10/buzzfeed-smell-test/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+wired27b+%28Wired%3A+Blog+-+Threat+Level%29

Buzzfeed, he said, has image deals with several agencies, including The Associated Press, Reuters, Getty Images and celebrity shops. Sometimes, he said, the site has the rights to photos, but its staff lift them from blogs on the internet, where the picture was already pilfered, he said.

He equated it to a “training” problem.