Partnership Gives Web Surfers More Than Just Images

Getty Images and Luminate, a company that specializes in making digital images interactive, are working together to embed information about Web sites, Twitter feeds and articles in Getty photographs.

via Media Decoder Blog: http://mediadecoder.blogs.nytimes.com/2013/01/24/partnership-gives-web-surfers-more-than-just-images/?partner=rss&emc=rss

Digital photographs from Getty are typically tagged with basic descriptors of who or what is in the photograph — small bits of information known as metadata. Luminate will take those photos and append additional metadata, including, for example, Ms. Kardashian’s Web site, Twitter feed or related articles about her. When a user hovers over an image, the information will appear on the screen.